Jacques Bally was the first to focus on quality rums. Indeed, it chanced that rum unsold and stored in barrels of 500 hl took in 2 years an amber tint and exceptional taste. They will be sold under the name "Rum straw" and have been very successful on the Caribbean coast. In 1924, he set aside part of its production to the development of aging.
Son of a notary in Fort de France and Engineer of Arts and Manufactures, Jacques Bally bought in 1917 Housing Lajus, founded in the 18th century but fell into disuse Martinique. In 1920, he undertook major restoration of the distillery and home and seeks to reconstruct the fragmented old plantation in 1911 by acquiring the land.
It was in 1930 that Jacques Bally designs and develops with the Saint-Gobain triangular bottle and square bottle which will make her famous rum in the world. It continues to develop its export rums, but upgraded the post-war context is difficult and Housing starts in parallel in the culture of avocado and banana. Jacques Bally died in 1963. During the 70s, rums Bally Maniba Madkaud and combine their production on the site of St. James but aging, packaging and marketing are always on Housing Lajus. In 1986, the family sells the brand Yves Hayot. In 1996, Rémy-Cointreau regains control rums Bally. Bally in 2003 was bought by the Martinique, French second group of spirits, which began today to boost the range of rums.
Jacques Bally was one of the first rum-makers to focus on quality rums aged in oak barrels. Indeed, it chanced that rum unsold and stored in barrels of 500 hl took in 2 years an amber tint and exceptional taste. They will be sold under the name "Rum straw" and have been very successful on the island. In 1924, he set aside part of its production to the development of aging.
The range mainly includes 7 years, powerful but elegant with a pleasant finish its vivacity, the 1998 vintage 43 °, round and soft but relieved by a wooded which gives a tone drier on the finish, the XO, spicy (black pepper, ginger) and the highly tannic.
There are still a few bottles of vintage Bally 1929, an invaluable quality for the privileged few who have tasted ... in terms of price, it is also fantastic ...!